Completed: March 2009
The presentation was shown on a Philips WOWvx 3D LCD during an Unilever trade event in WATT, Rotterdam.
For the anniversary of the succesful introduction of a new detergent named 'Klein & Krachtig' at an Unilever trade event, a special 3D animation was created. The 'Klein & Krachtig' detergent, roughly translated as Small and Powerful, is twice as concentrated, requiring half the amount of detergent for the same cleaning result compared to a non-concentrated detergent. As a result of that, water, cardboard and energy is saved during production, packing and transport.
The savings realised by the introduction of Robijn and OMO Klein & Krachtig have been presented using a Philips WOWvx 3D LCD, displaying 3D images that appear to be floating in front of the screen. During the presentation in WATT, Rotterdam, several trade partners of Unilever were present to watch the spectacle.
"3D capacity succeeded in creating a distinguished presentation, in which contents and concept have been combined in an innovative and appealing way", says Sanne Nobel, Category Leader Laundry at Unilever. "Because 3D capacity has translated the message into a fascinating 3D LCD animation, we experience an increased involvement by the audience. A pleasant cooperation with an innovative and distinguished result."